We’re delighted to confirm that Label 5 Scotch Whisky has agreed to a further year as our rear of shirt sponsor, with the popular blended whisky now backing both our men’s and women’s squads for the season ahead.

After signing up as kit sponsor of the men’s first team back in 2023, and extending the contract for the 2025/26 campaign, the Label 5 logo will now be emblazoned across the back of both our men and women’s match shirts for the 2026/27 season, in a show of pride and support for the local club and our vibrant fan community.

The deal will include programme and pitch-side advertising, plus a high-profile presence for Label 5 whisky at club bars and hospitality, ensuring fans can enjoy a highball or a dram on match days and at events.

The brand is also planning a programme of activation including bottle giveaways for new season ticket holders, social media, and joint promotions within local supermarkets.

Label 5 is one of the world’s leading blended Scotch whiskies, selling in over 100 countries around the world. It is produced and bottled just a few miles from our stadium at Glen Turner’s Starlaw Distillery in Bathgate, and counts many of its staff as loyal supporters of the club.

Commenting on the announcement, Head of Marketing for Label 5 owner LMB-UK Janette Deed said: ‘We’re thrilled to be going into a fourth season supporting our local club Livingston FC. We have some very passionate fans amongst the team at Starlaw Distillery, so supporting a cause that means so much to them and to our local community is of huge importance. It’s also a great way for us to raise awareness and celebrate our much-loved Scotch whisky Label 5 – enjoyed the world over but proudly produced just a few miles from Livingston FC’s ground. We’re also very excited to be extending our support to the first-team women’s squad for the first time this year’.

Chief Operating Officer Dave Black added: “We’re once again delighted to have the support of everyone at LMB-UK for the season ahead – not only with our men’s first-team, but with our women’s first-team this year too.

“We have some exciting plans to work together for the benefit of our supporters in the near future too – driven by the passion of both Glen Turner and the football club to really tap into and support the local community.

“I must offer a huge thank you to everyone involved at Glen Turner and Label 5 for their commitment to sponsoring the club for another season, but a particularly special mention to Elaine McAdam whose passion for the club, along with her family, is unrivalled.

“I’m looking forward to continuing to work with everyone involved at Label 5 over the course of yet another season!”

For more information, visit www.label-5.com

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