Livingston FC is looking for an ambitious, driven and commercially-minded Head of New Business to join our team and help grow our commercial operation.

This is a new-business focused role with one clear objective: bring new businesses through the doors of Livingston FC.

We’re looking for someone with a proven track record in successful B2B sales who is comfortable identifying prospects, picking up the phone, opening doors, getting in front of decision-makers and, most importantly, closing deals.

You’ll be responsible for developing new sponsorship, advertising and commercial partnership opportunities, with a particular focus on West Lothian and the surrounding business community.

We want someone who will:

• Pick up the phone and create opportunities.
• Get out into the local business community.
• Build relationships with business owners and decision-makers.
• Develop and manage a strong new-business pipeline.
• Create commercial solutions that work for both the business and the club.
• Negotiate and close new partnerships.
• Hit, and ideally exceed, agreed revenue targets.

You’ll have the backing of the club, a strong platform to sell and a growing portfolio of sponsorship, advertising and partnership opportunities.

What’s in it for you?

• Competitive salary.
• Tiered commission structure, rewarding performance and increased levels of new business.
• The opportunity to help shape and grow the commercial operation of a professional football club.
• The chance to build relationships with businesses across West Lothian and beyond.
• Access to a unique range of football, hospitality, advertising and sponsorship opportunities.
• The opportunity to develop and grow the role as the club’s commercial operation expands.

We’re not necessarily looking for someone with a background in football. We’re looking for someone who knows how to sell.

If you have a successful B2B sales background, are commercially hungry and want the opportunity to build something within a professional sports environment, we’d love to hear from you.

 Click for Job Description

Location: Home of the Set Fare Arena, Livingston, with regular off-site meetings and networking expected.

Salary: Competitive + tiered commission structure.

How to Apply

Please send a completed application form (found below) and covering letter to recruitment@livingstonfc.co.uk.

As part of your application, please include specific examples of your B2B sales achievements, including previous targets, new business won and, where possible, the value of business you have generated.

Application Form

The closing date for applications is Wednesday 9th September 2026.

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