Partnership extended with The Soccer Shop Direct and Joma
We’re delighted to announce an extension to our current tri-party agreement with The Soccer Shop Direct and Joma which will see us work with both for a further three seasons.
Having initially partnered for three years back at the start of the 2021/22 season, this extension will now see our men’s team, women’s team and Academy sides sporting Joma kit via The Soccer Shop Direct until, at least, the end 2026/27 season.
The range available from Joma year on year has allowed us to really step up our offering for both the club and the supporters – and this has been further improved by the service provided from the team at The Soccer Shop Direct.
While TSSD continue to make waves amongst the grassroots and professional levels in Scotland, Joma’s own portfolio goes from strength to strength globally, servicing clubs such as Villarreal, Norwich City, Anderlecht and Atalanta alongside the national teams of Ukraine, Romania, and Honduras.
Chief Executive Officer Dave Black said: “I’m really, really pleased to have extended this partnership with both The Soccer Shop Direct and Joma.
“Andrew and all of his staff at TSSD have been terrific to deal with over these past three years and likewise, Sam has been a brilliant support year on year when called upon.
“I think our kits over the last three seasons have been better and better each year – and I fully believe the planned kits for 2024/25 are even better again.
“My thanks to both companies so far and I’m looking forward to working with both for a further 3 seasons.”
Michael Todd, General Manager of The Soccer Shop:Direct said: “We are thrilled to extend our partnership with Livingston Football Club as their official technical kit supplier and retail partner.
“The partnership thus far has been incredibly enjoyable, and we look forward to continuing to provide high-quality teamwear and exceptional service to the club and its dedicated supporters”.
Sam Alsop, Joma Brand Manager for Scotland said: “Following a fantastic three-year partnership, we are delighted extend our agreement with Livingston Football Club.
“The last three years have highlighted the level of confidence and trust that exists between us. This support and belief is a testament to both organisations and we are positive our partnership will continue to strengthen.
“We wish everybody involved in the club the very best for the upcoming season.”
We’ll have details on the release of our kits for the 2024/25 season soon – but trust it, it’ll be worth the wait!