Stadium Naming Rights Partnership

We can confirm that our stadium naming rights partnership with Home of the Set Fare has come to an end following the conclusion of the agreed two-year term.
Everyone at the club would like to place on record our sincere thanks to Home of the Set Fare for their terrific support throughout the partnership. Their backing has been greatly appreciated, and they have played an important role during their time associated with the club.
From matchdays to wider club initiatives, their contribution has been valued across all areas, and we are grateful for the positive relationship built over the past two years. We wish everyone at Home of the Set Fare continued success in the future.
Natasha Saunders, Director of Home of the Set Fare said: “We would like to thank everyone at Livingston FC for the welcome we received from day one. This really has been a fantastic two years for us!
“The connections we’ve made during our time as stadium naming rights partner have been great. From fans to fellow sponsors, it really is a community & we would highly recommend any local businesses thinking of getting involved to do so.
“We’re extremely grateful to have been part of some fantastic results over such a short period of time – the SPFL Trust Trophy win & promotion back to the Premiership were definitely highlights. We’re still right behind the team & will continue to support our local club for seasons to come.”
Dave Black, Chief Operating Officer said: “I can’t thank Natasha, Keith and all at Home of the Set Fare enough for their support over these last two seasons.
“Our first conversation happened at the end of the 2023/24 season where we were unsure which division we’d be playing in, but the guys committed to coming on board with us regardless, which was a terrific gesture at that point and allowed us to plan ahead in the knowledge that the deal was secure regardless.
“Since then, a cup success, a play-off victory and return to the Premiership has followed and it’s been great to have Home of the Set Fare with us on that journey. From sponsors, to now friends, it’s been brilliant working with Natasha, Keith and their families over this spell and despite being sad to see them go, we’re very sure they’ll still be around in some capacity for years to come!
“This does of course now create an opportunity in our commercial offering which hasn’t been available often over the last decade, so we’re excited for the conversations we’re having around this, and look forward to seeing how that looks going into the new season.”
As we look ahead, the club has already held early discussions with potential partners regarding a new stadium naming rights agreement, albeit at this stage, no agreement has been confirmed as yet.
Any organisations interested in exploring this opportunity, or for more information, are encouraged to contact Dave Black at dave.black@livingstonfc.co.uk.
